I’m Annemarie Schumacher, a visual designer and artist working from my studio in Berlin-Wedding.
I earned my degrees in graphic design and arts education in Amsterdam, where I’m from. Since, I have created work in a broad range of creative disciplines. I’ve done web design, print design, branding and identity, book layout, signage, infographics and editorial illustration for companies in the fields of science, arts & culture and travel. My self-initiated work exploring the human face became a collection of art prints.
For a period I have focused on education, teaching drawing and lettering workshops all over Berlin. After getting some time to reflect during the pandemic, I decided to pivot back to visual design. Having most recently studied user interface design, I’m very much enjoying the fresh challenge this field brings me. Using WordPress and DiVi, I have built up a small portfolio of custom websites.
I’ve been working as an independent creative since 2009. But when I think about the projects that have given me the most satisfaction, it’s been those where I have collaborated with others. I very much enjoy working with and supporting the unique perspective and skills of others, so that we can come to the best final result. When a project has been concluded successfully, there is no better feeling than sharing this sense of accomplishment with your teammates. I am a good communicator and respond well to feedback. But, I’m equally able to state my opinion and back it up with argumentation. An opportunity to learn new tools or skills always excites me.
I am an empath with high emotional intelligence. I am also very analytical and structured. As a mother of two children, I have learned how to organise and keep track of all that needs to be done to keep mine and their lives running smoothly. I keep a good overview over a project scope and can plan to make sure that everything gets done on time, and that my teammates are also on the right track.
Outside of design, my interests include pop-culture and music, feminism, drawing and collage, and spending time outdoors with my kids or friends.
BKK Maker Cities
A research project on the Berlin Maker community, funded by Etsy.
Ode to Fangirls
An art project about the intersection of feminism and fandom.
to draw is to see
An online resource on drawing and lettering for anyone who feels the creative itch.
Experience
Freelance Illustrator & Designer | 2009 – Present
Web design, graphic design, branding & identity, book layout, signage, portraiture and editorial illustration for clients in the fields of popular science, arts and culture, among others.
Project Leader | Etsy Maker Cities Berlin | 2017 – 2020
Leading a research project to understand the unique challenges and needs of independent creatives in Berlin. Collecting and interpreting data. Developing a series of workshops and events in cooperation with local government branches. Publishing a final report with our informed conclusions on how local institutions can best support the Maker community.
Creative Entrepreneur | Glanz & Substanz | 2015 – 2020
Design, creation and marketing of a product line of illustrated cards and art prints, and selling it online and offline.
Freelance Educator | to draw = to see | 2012 – 2020
Developing and teaching workshops for adults on lettering, illustration, drawing and design. Content creation for todrawistosee.com, a website about starting a creative practice.
Education Manager | Berlin Kreativ Kollektiv, e.V., Berlin | 2016 – 2018
Organising educational and creative workshops by and for BKK members. Shaping content and attracting speakers and experts for two business conferences as well as multiple pop-up shops, workshops and talks. Supporting members in designing their workshops and creating educational material.
Online Editor | idealo Internet GmbH, Berlin | 2012 – 2015
Coordinating the Creative Content project (press releases consisting of an article and an infographic), from concept to creation and translation, publication and marketing. Performance monitoring of the Dutch idealo website in terms of visibility, keyword ranking and conversion. Developing and presenting strategies to strengthen the brand in the Netherlands.
Educator | unieke kinderopvang, Amsterdam | 2009 – 2011
Developing, organising and teaching creative workshops for children between the ages of 4 and 10.
Education
Visual Design, UI Design Patterns, Gestalt Psychology, Usability, UX Design |
The Interaction Design Foundation | 2021
Arts Education (BA) | Amsterdam University of the Arts | 2007
Graphic Design | Mediacollege Amsterdam | 2003
Disciplines
Visual Design
UI Design
Web Design
Digital Marketing
Project Management
Graphic Design
Lettering
Drawing
Illustration
Teaching
I'm a visual designer and artist, working from my studio in Berlin-Wedding.