Visual Design: Tothem GmbH

Tothem is a media agency in Berlin specialised in Dutch-German trade relations. For their project SMM Smart Industry Deutschland they asked me to design an introductory brochure promoting partnership around innovation and technology between the Netherlands and Germany. To give this communication more weight, the decision was made to cooperate with NL, the official platform of the dutch Ministry of Foreign Affairs. This meant that the design had to be in line with the NL Branding visual identity, including colours, fonts, layout, images etc. One of the challenges was establishing the proper visual hierarchy between the NL and SMM-SID brands, making it clear to the reader who the sender of the message in this brochure was, while keeping both parties happy. 

Completed

2023